IBW

THE INSTITUTE OF BEAUTY AND WELLNESS

An Aveda Institute, offering a variety of programs to prepare students for careers in the beauty + wellness industry.

increase in Organic Traffic
%
Increase Conversion Rate
%
Increase in LeadS
%

Project Goals

1. Update Branding
2. Increase Organic Traffic
3. Increase Visitor to Lead Conversion

Open House Campaign

Updated the manual campaign to be synced and automated through salesforce. 

  1. Lead visitors to sign up online
  2. Capture lead information with integrated salesforce web-to-lead form
  3. Automatically add leads to salesforce campaign and trigger corresponding emails
Increase in Registrations
%
Increase in New Leads
%
increase in Event Attendance
%
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